Midnight Musings

I watch too much tv. I know I do. But I do a lot of other things, also. Really. Granted, my full-time job is now only two days a week, but I'm much busier now than when I worked full-time. People ask me to do things for them, with them and/or to them. I have hobbies and household projects that I never had the time to devote to before that are now receiving my admittedly scattered attention. I have more time to cook, which thrills The Boy beyond words - when I'm home to do it, that is. And I watch tv while exercising, of course. (Sometimes, anyway.)

My latest pet peeve is the KIA commercial with the hamsters. Now, let me first say that I think hamsters are adorable, so it's not a personal grudge against fluffy rodents. I just have an issue with advertising that hasn't been well thought out, as you know. I liked the idea of the hamster in his wheel in the garage. He's clearly not going anywhere. One must question, however, if anyone in the entire KIA advertising department has ever owned a hamster. There are for sale hollow plastic balls from inside which they can roll anywhere they like, independent of any frame. The occupant's little hamster spouse could possibly close the trap door behind them and off they'd go. I'm a generous person. I would have given them that. But whose idea was it to have a line of hamsters in wheels on the highway? How were they supposed to have gotten there in the first place? If they got that far, why didn't they reach their destination the same way? If the hamsters in the KIA had driven past the hamster in the garage, that would have been cute. But no, they had to milk the concept beyond its tiny limits and take it to a place where humor no longer exists. And, at an hour when things that are normally not funny become hilarious, that's a difficult place to find. So, from that perspective, I suppose congratulations are in order. They found it.